Looking for ways to promote my music, I had stumbled upon SubmitHub a while back and after reading a realistic review I decided to give it a chance. My results were unsatisfactory to say the least. Since there are enough reviews on it, I'm just going to give you guys my notes on my experience:
Blogs have to listen to a song for 20 seconds minimum and respond within 48 hours to receive $0.50 per premium submission. So to them already your songs worth two quarters. Premium credits start at $6 for 5 credits up to $80 for 100 credits. So you’re paying at least $.80 cents per credit.
One blogger claimed to have earned $450 from Submithub. But would a post from that blogger even yield half of that for an artist?
Because bloggers are being paid for listening to a post and because they are responding to hundreds and thousands of submissions, they’re highly likely to skim through your track and write a jaded post that may indicate they didn’t even listen to your song.
Rather than trying to find good things about your song they aim to find every reason NOT to like or even enjoy your song. Of course there's nothing wrong with that, because everyone has different tastes, but it’s clear the bloggers on SubmitHub are making excuses more than giving good feedback. You can check other reviews as well, it is a known issue the reviews you'll receive from blogs are contradictory.
The average Spotify plays on the most popular blogs weren’t even above 10,000.
For what it’s worth exposure matters, but at this point how many people actually check blogs for new music when all they have to do is go on Instagram or Youtube?
Overall I found Submithub was not worth the time. For one, nobody cares about bloggers anymore, and I don’t understand why I should pay for the slim chance of a low reach blog accepting my song for their blog or playlist. Even if the blog accepts my song there’s no given they’ll repost it as some blogs have backlogs of over 200 songs. That means they accepted a bunch of songs but have yet to even post them to their platform.
Like majority of these music promo services, it is culturally biased. The EDM blogs have huge followings while the hip hop, reggae, rock and R&B blogs have few followers in the thousands, with the exception of Earmilk ( who has 37 backlogs as I’m writing this) and Eonity, which I wouldn't even consider any specific genre.
Like majority of these music promo services, it is culturally biased. The EDM and Rock blogs have huge followings while the hip hop, reggae, and R&B blogs have few followers in the thousands, with the exception of Earmilk and Eonity.
It just isn’t monetarily worth it and is imbalanced as bloggers are getting paid to just listen and reject songs and be their own version of Simon Cowell. It’s just another example of how the odds are stacked against artists trying to get more people to hear their work. There’s always a way in, but it clearly isn’t Submithub. You’re better off paying for reposts, or playlist promotion. You’d find way more success and better feedback with your music spending the $80 you’d use for 100 credits elsewhere like Fiverr, Hypeddit or Feature.fm. At least if it is on Spotify or Deezer and they have a larger network you can make SOME money back.
The issue with SubmitHub and many other music promotion services is they are tipped in the favor of the service provider and not the patron. So all you really have is a bunch of parasites capitalizing off the demand of a demographic passionate towards an artform. Not saying Jason, the founder, is like this, but that’s just the name of the game.
SH has reminded me that I’m making music because I love it and the people who play gatekeeper don’t love it. They love what it can do for them but they don’t love music anymore. Going through hundreds of songs a day will do that to you. Doesn’t even matter if it was my song or yours, they will not treat it as if it is going to be great unless it magically fits into their boxed aesthetic. There’s nothing wrong with having high standards either, but it is expected one holds themselves to the same degree.
It was definitely a good experiment, but I rather just focus on the art. Besides one major anecdote I’ve remembered is; rarely ANY of the big names we talk about today were discovered through blogs. That is the route everyone else is going and the greats never travel the same paths as the herd. They beat their own drum and walk their own lanes. Business and Music can mix but it’s clear the business side has been dominating and detrimental so it’s time to make it more about the art than the money.